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B-Schools Focusing on Social Media Studies

August 03, 2010

With 190 million twitter users and 500 million Facebook book users, B-schools have come to realize the importance of training MBA candidates to understand and develop marketing strategies that reflect the rules of online marketing. Schools like Harvard, Columbia, London Business School, INSEAD, HEC Paris, and others have begun adding courses on social media to their curricula, addressing the corporate demand for social-network-savvy employees.

“In the realm of technology it’s possible for us to teach our students a tool that their bosses don’t have, and they can provide that added value from day one,” says John Gallaugher, associate professor of information systems at Boston College’s Carroll School of Management.

Who’s offering what?

  • Columbia Business School offers four Internet marketing courses, Two of which (Social Media and Media and Technology) will be offered for the first time next spring,
  • Stanford Graduate School of Business has a new course designed to promote social good through nonprofit businesses entitled The Power of Social Technology.
  • Harvard Business School has introduced Competing with Social Networks, a second year elective that is so popular there are 3 student enrolled for every available seat.
  • INSEAD offers Advertising and Social media Strategy, a two month course focusing on non-traditional marketing techniques to prepare student to deal with the new media landscape.

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